Our Purpose:

To build an ecosystem of magic composed of individuals, small businesses, non-profits, and other Magic In Action Virtuosos to connect, inspire, and help solve the problems of community through community for a better future for all.

Our Mission:

1) To offer quality products, tools, and services for personal and magical exploration that helps lead you, the practitioner, to the discovery that You ARE The Magic, and

2) to create a safe, inclusive, dynamic space for all practitioners, regardless of identity or magical path, to explore, discover, learn and engage authentically with themselves and others, in order to put their Magic In Action to help create a better future.

Our Herstory:

IntoTheBroomCloset began in 2022 with little more than the desire to help a WitchyFriend in need, who was looking to sell (or straight close) an online witchy space that they had nurtured wholeheartedly for quite some time.

With time, patience, and plenty of mental bruises from several site revamps, the ITBC brand found clarity, focus, and a solid foundation to truly begin building a structure to help people discover their unique magic, and walk their path of life authentically.

ITBC is an LGBTQ+ woman-owned startup, and is run by The Garden Variety Witch who carries a deep passion for self-enrichment, animals, as well as the conservation and restoration of our planet. Thank you for being here because, after all...

You ARE The Magic!

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Building Our Future

ITBC is proud to be a 1% For The Planet company (since 2023) working daily to empower, enrich, and expand the magic that IS our members in this online community.

Through our 'Pre-Loved And Still Lovable' inventory and Forever Familiars Project, via our Magic In Action Initiative, we are building a brand to match the frequency of our desired future: ever-improving and magical.

Exciting things are scheduled to fly in soon, so stay tuned for updates by joining our free Email Index, and thank you for being here (we can't do this without you)!

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Pre-Loved And Still Lovable

In support of our vision for a better future for all, some of the treasures found on the ITBC shelves are categorized as Pre-Loved And Still Lovable.

Sourced from secondhand stores, individuals, and similar places, Pre-Loved And Still Lovable listings are one-of-a-kind finds to help you explore your personal path, expand your ideas of magic, express yourself fully, and embrace play, all at an accessible price while mindfully relieving the pressures of our consumerism on Mother Earth.

These items of all kinds hail from histories that carry an air of mystery; they have been many places and seen many things, or may have just been lost and forgotten by another human being. But, now they have ventured out of their past and IntoTheBroomCloset, offering perspective with aspects that last to a Practitioner living for their truth... is that you?

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Our Packaging Promise

ITBC is proud to be built on the idea of sustainability, and we firmly believe in living by the hymn of: Refuse-Reduce-Ruse-Repurpose-Recycle.

After an order has been purchased, we cloak the contents in our absolute gratitude, then pack it with care using reused, repurposed, and recycled materials to ensure its safe travels to you. Materials include jars, containers, bags, paper, fabric, bubble-wrap, boxes, etc.

We encourage responsible reuse of packaging materials, but when it is time for disposal, we recommend curbside recycling of paper goods, and upcycling plastic, fabric, and other materials with Ridwell (we love 'em!)

If an item in your order arrives damaged, please Contact us with your order number, photos, and any other relevant information related to your order, and we will find a remedy!

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